In the following article by the New York Times, Anthropologist and Director of the Vaccine Confidence Project, Professor Heidi Larson, suggests that vaccine hesitancy is not a byproduct of misinformation, but represents a problem with trust. Heidi’s research focuses on what factors undermine vaccine acceptance and immunisation uptake across the globe. She suggests that in order to build trust, health care providers need to focus communication strategies on answering the questions being asked and not just providing scientific information and public health recommendations.
Read the article in full below:
The New York Times: She hunts viral rumors about real viruses
Heidi was recently a special guest on our COVID-19 Road to a vaccine podcast series. To listen to Heidi’s episode follow the below link to our podcast page: