The Governments ‘Get the Facts about Immunisation’ campaign supports parents of children aged 0-5 years and expectant parents in their decision making about childhood vaccinations.
The 2020 phase of the campaign builds upon the success of previous phases with a focus on the importance of vaccinating on time, the protection provided by vaccination, as well as continuing to address concerns around vaccine safety.
The campaign continues to address vaccination uptake in at-risk populations through supplementary targeted media and public relations materials developed for Aboriginal and Torres Strait Islander parents and culturally and linguistically diverse audiences.
The 8 week campaign commenced 16 February 2020 and will feature across national television for the first time for greater reach, supported by supported by search, social, online and out-of-home channels.
To find out more and access the campaign materials including posters, brochures and videos, visit the Childhood Immunisation Education Campaign website, ‘Get the facts about immunisation’.